About ADL Associates

Improve Your Safety Management With Hands On Support

Find out more about how we can help you in our introductory video:

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Our Philosophy

The successful management of occupational health and safety is more than just a set of rules and regulations. It is a culture that should be embedded and nurtured across the whole organisation, supplemented by aspirations to continually improve.

To effectively cultivate the desired behaviours and performance towards occupational health and safety, leadership and responsibility from within the entire management structure is key, rather than the dependence of the organisation on the sole efforts of an individual. Visible leadership raises safety awareness and helps to embed a safety culture where zero tolerance of unsafe working practices and unsafe working conditions is desirable. It includes leadership visibility. This is through safety briefings, training and site audits by senior management. Senior leaders and managers must ‘buy-in’ to the culture and undertake formal training themselves. They should strive to personally participate in safety audits to inspire employees. They will in turn gain important insight into safety issues affecting employees at the forefront of all business activities.

To this end ADL Associates deliver training, coaching and mentoring to support the leadership and management of organisations. This is through seminars, workshops, personal intervention. This is also through discussions to attain achievable occupational health and safety cultural improvements and leadership goals. The creation of a strong, just and open forum for tackling safety performance assumptions. The long term health goals is the aspiration of the occupational health and safety culture that will transcend national legal and regulatory regimes and performance criteria.

This is a strategy that has proved very powerful and successful. It has been installed throughout many industries and organisations. This strategy includes the blending and morphing of tools such as “Behaviour Based Safety Strategies”, “Peer Learning Techniques”, “Management Through Objectives” and “Total Quality Management”. This technique also provides tools that can be eventually utilised to improve general management capabilities.

Our core values

Passion: love what we do and we do it with pride.

Relationships: team work above self.

Business spirit: create, innovate and inspire.

Respect: don’t demand it; earn it.

Commitment: we will do what we say we will do.

Our Memberships & Accreditations

Living Wage Foundation, Memberships and Accredited Training Approvals

Meet the team

We have the team that can effectively deliver the services, support and training you need to manage your health & safety, food safety and environmental needs:

Adrian Lee

Adrian Lee

Managing Director

Adrian has been at the forefront of Safety and Quality for 30 years. His background as a chef, lecturer in food science, health, safety and quality manager and consultant led him to begin ADL Associates. Adrian has been a judge in several annual award schemes, honoured in Parliament for his achievements, published in books. Whilst professional, he is approachable and has a keen sense of humour. In his own time he enjoys cooking and playing the drums.

Richard Lee

Richard Lee


After many successful years of managing health and safety with St John’s Ambulance Service, Richard moved to ADL Associates to aid continued business growth. Whilst he is now a director, he actively manages the health and safety of many of our clients across various industries. He is always looking to further his experience by moving into new projects.
Lynn Lee

Lynn Lee

Financial Controller

Lynn is an experienced business finance professional with over 20 years of experience. Her role within the family business is to ensure that the finances are fully controlled. Outside of work, Lynn enjoys to spend time with her family and friends. There is nothing better than entertaining at home or eating out with a good glass of wine or gin.
Becki Coombe

Becki Coombe


Becki is our trainer and can deliver the following courses:

Suicide Prevention (ASIST)
Keeping Individuals Safe from Suicide (KISS)
Adult: Mental Health First Aid, Mental Health First Aid Champion, Mental Health First Aid Aware
Youth:: Mental Health First Aid, Mental Health First Aid Champion, Mental Health First Aid Aware
Level 3, 4 and 5 Education and Training
Level 3 Assessor (TAQA Suite)
Level 4 Internal Quality Assurance
Level 4 Lead Internal Quality Assurance

Luke Davies

Luke Davies

Tutor Consultant

Luke started his working career as a civil servant before transistioning across to health and safety management roles. Now he is a health and safety consultant with ten years of experience in managing safety through his advisory, consultant and manager roles across a variety of industries.
Joe Demetrius

Joe Demetrius


Joe is a highly experienced Safety Consultant that specialises in water risk and Legionella management. Coming from the Water Treatment Industry, Joe can put his 29 years of experience to all things water management, including the design, installation, cleaning and disinfection of water systems.
Paul Bromfield

Paul Bromfield

Consultant and Drone Pilot

Paul has a strong analytical, problem solving and decision-making skills with a passion for making a difference within the drone services industry, paired with excellent communication skills and attention to detail. We can offer through Paul a bespoke service which has the customer needs at the forefront of everything we do. “Your eye in the sky for a new perspective.” Paul has a previous wealth of experience of 30 years as a senior manager in the hospitality sector. 

Niall Campbell

Niall Campbell


Niall is the latest recruit to the ADL family and has a long career in print where he worked as a journalist and deals mostly with company communications. He is bilingual, having spent seven years living in the Netherlands and it was while there, he developed an interest in fire safety. He has undergone training by the Dutch fire brigade to develop safe flight plans from buildings in the event of an emergency. Niall is also certified to deliver Fire Warden training. He is Leicester City mad and was elated when they won the Premier League in 2016.